Assess
Movement, strength, body composition, and the lifestyle around your training: measured before anything is prescribed, so the programme starts from where you actually are.
Goal
Performance Coaching in London
Most training programmes stop at the session. Performance coaching treats training, nutrition, sleep, and recovery as one system, built in Marylebone and Mayfair around what you need to be good at.
Get In Touch
- BSc S&C, St Mary's
- Former QPR FC
- 5.0 on Google
Overview
What performance coaching is
Performance coaching treats training, nutrition, sleep, and recovery as one connected system, built around your own definition of performing well rather than a generic template. At WA Performance it is coached in Marylebone and Mayfair, or online, and pointed at what you actually need to be good at: a demanding career, an active life, or a sport you take seriously.
Most training stops at the session. Progress stalls when there is no defined target, so sessions add volume but not capability, when strength and conditioning are trained in isolation instead of pointed at a goal, and when recovery, sleep, and stress are ignored until output plateaus or dips. Chasing fatigue and novelty rarely delivers the specific adaptations the goal actually needs.
Will starts from an honest assessment of where you are today: movement, strength, body composition, and the lifestyle around your training. From there, training, nutrition, sleep, and recovery are coached as one coherent system and reviewed against your own baseline, so progress compounds instead of stalling. Whether the goal is a demanding career, an active life, or a sport you take seriously, the same system is built in Marylebone and Mayfair, or fully online, so the gains show up far beyond the gym floor.
Excellent
From 4 five-star Google reviews
Source: Google
I've worked with Will for several years now and he is nothing short of a top performance coach. His approach is incredibly attentive to the athlete's needs. His holistic, structured, well-balanced programming was perfectly tailored to my needs balancing football, running and strength work. Couldn't recommend him more.
Will has been training us for around a year now and has been absolutely brilliant at tailoring his sessions and being flexible to our requirements. We started with a couple of sessions to prepare for our wedding and have continued ever since. Quality training, really professional and super friendly. Would 100% recommend.
I've worked with Will for nearly 2 years: his guidance and programming have been invaluable. After two back injuries left me with sciatica, Will got me back to full mobility on the hockey field and beyond; I'm stronger and more agile than I was pre-injury. Knowledgeable and a leader in his field.
I started working with Will almost 2 years ago and not only has my physique improved but my confidence! Thanks to him, I feel confident to go to any gym!
The benefits of training for performance
Consistency instead of good days and bad days
When training, nutrition, sleep and recovery are managed as one system, your output stops swinging. You show up sharp far more often, because performance is built on the whole picture rather than the last session.
Energy for what matters most
Performance training is aimed at capability, not exhaustion. Done well it leaves you with more in reserve for a demanding job, an active family and the things you actually train for.
Carrying your best into real life
The point of performance work is transfer. Strength, conditioning and resilience are pointed at your goals, so the gains show up in your sport, your work and your day rather than only on the gym floor.
Sharper focus and a clearer head
Training that respects recovery and sleep supports the way you think as much as the way you move. Many people find their concentration, mood and decision-making improve alongside their physical output.
A body that meets the demands you set it
Performance coaching builds the specific qualities your goal needs rather than generic fitness. You become good at the thing you are training for, prepared for the exact demands ahead of you.
What gets in the way
Why isn't your training translating into performance?
- Training without a defined target, so sessions add volume but not capability
- Strength and conditioning trained in isolation instead of pointed at a goal
- No baseline, so the programme cannot know which qualities to develop
- Recovery, sleep, and stress ignored until output plateaus or dips
- Chasing fatigue and novelty rather than the specific adaptations the goal needs
Performance is a system, not a session. Training, nutrition, sleep, and recovery coached as one plan, reviewed against your own baseline.
- BSc Strength & Conditioning from St Mary's University, Twickenham: a three-year degree, not a weekend certificate.
- Strength and conditioning experience at QPR FC and Bounce Gym Wimbledon before founding WA Performance.
- Rated 5.0 on Google, with named testimonials from a Lazard Managing Director and a former RCGP President.
Your journey
with WA Performance
Every client follows the same arc: an honest baseline, a programme built around your life, coaching that holds the standard, and a review that proves the work is working.
Programme
Your plan is written from the assessment: training, nutrition, sleep, and recovery as one system, shaped to your week rather than an ideal one.
Train
In person in Marylebone or Mayfair, hybrid, or fully online. Technique is corrected in the moment and load moves when your capacity has earned it.
Review and progress
Check-ins compare what you did against the plan. The programme adjusts on evidence, so progress keeps compounding instead of stalling.
How it works
How Will builds your performance
Assessments & Testing
On enquiryThe baseline that tells the programme which qualities to target: movement, strength, body composition, and the lifestyle around them.
See treatment detail →Personal Training
On enquiry1-2-1 coaching in Marylebone and Mayfair that integrates strength, conditioning, and recovery toward your target.
See treatment detail →Hybrid Coaching
On enquiryThe same performance system with one in-person session a month: built for clients whose calendars fight their training.
See treatment detail →FAQ
Frequently asked
questions
I am not an athlete: is performance coaching still for me?
Absolutely. Performance simply means being at your best for whatever your life demands: a senior role, family, travel, or sport. The principles are the same; the programme is built around your goals and lifestyle, so the strength, energy, and confidence carry into everything you do.
Can you train me for a specific event or sport?
Yes. Will has a performance background and coaches clients balancing strength work with sports such as running, football, and hockey. Your programme is shaped around the demands of your event or sport and the time you have to prepare, then progressed from your assessed baseline.
How is a performance programme different from general training?
It is built around a clear definition of what performing well means for you, and the whole system of training, nutrition, sleep, and recovery is aligned to it. Progress is measured against capacity and the demands you are training for, not a generic template.
Related Goals
Get Started
Book a personal trainer
in Marylebone, London.
WA Performance • 1 Orchard Street, UNTIL Marylebone, London W1H 6HJ
EnquireAppointments typically available within 1–2 weeks